3 New Product Press Release Examples to Get Your Launch Seen
- Create a visual press release (using a press release creator[9] like Prowly or using a CMS like WordPress)
- Add your product photos, videos & other rich media (such as Facebook posts or Twitter conversations) directly to your press release
- (Optional) post it online to your brand newsroom,[10] a place where you keep all your company press releases
- Send your press release[11] to journalists by using a shareable link (plus, you’ll be able to track open and click rates and see who’s reading your emails)
New product press release examples
Below you’ll find 3 different types of new product press release examples to inspire you to create your own.
Each press release was created with Prowly’s Press Release Creator[12], which lets you easily create visual press releases (great for showing off your product!) with drag & drop elements and add photos, videos, call-to-action buttons and social media conversations to your press release.
New product line press release example
New cosmetics product press release example
New food product press release example
Conclusion – how to create a product launch press release
By now you should know the basics of creating an effective product press release and pitching it successfully. Lets sum up the essentials:
Every product press release should contain:
- An attractive headline that features unique benefits & features of your product
- The standard elements of a press release: Headline, dateline, lead, body, company info, media contact information
- A specific audience that it’s targetted to (find a list of relevant journalists![13])
- Information on why your product is worth talking about and why anyone should be excited about it
- Attractive photos and/or videos of your product added directly to the press release (avoid attachments!)
References
- ^ Jump To: New Product Press Release Examples (prowly.com)
- ^ new product announcement press release template (prowly.com)
- ^ media contacts database (prowly.com)
- ^ Media lists (prowly.com)
- ^ beauty products or cosmetics (prowly.com)
- ^ a guide on creating a catchy headline (www.grammarly.com)
- ^ is an absolute must (prowly.com)
- ^ press release templates and examples (prowly.com)
- ^ press release creator (prowly.com)
- ^ brand newsroom, (prowly.com)
- ^ Send your press release (prowly.com)
- ^ Press Release Creator (prowly.com)
- ^ find a list of relevant journalists! (prowly.com)