A press release is a composed correspondence that reports a very particular, however, short data around an occasion, situation, or any other significant occurring. It’s commonly attached to a business or association and is given to media through an assortment of means.
The Small Business Encyclopaedia characterizes press releases- otherwise called news releases – as “brief, printed statements that outline the major facts of a news story in journalistic style.” A press release should read like a news story, written in third-person, referring to statements and sources and should contain the standard press release data.
It may sound all too simple to you yet it is a very difficult task to write an effective press release. Do not start worrying already as we are here to guide you on writing the ultimate press release for your purpose. The discussion is going to be a bit lengthy but sits tight as it is very interesting too. For your benefit, we have divided this discussion into the following sections so that there is an absolute clarity between what we are trying to convey and what is it that you perceive.
5 Tips to write a great Press Release
We have compiled a Press Release Writing Guide which is classified into four sections, namely:
- What are the main Types of Press Releases?
- Tips on Writing a good Press Release
- How to Build a Community to leverage your PR?
- Seven Essential Hacks of Writing a Good PR
What are the main Types of Press Releases?
Here are six popular categories of Press Releases-
1). General Press Release
This is the most popular type of press release. The thought behind a general press release is to create customary coverage online as well as the offline media. While in a perfect world the subject in the release ought to be newsworthy, in some cases the meaning of “newsworthy” can be extended a bit. This kind of press releases is usually used to stay in the eyes of digital audiences. Here is an example of a general press release taken from the newsroom of apple.