When doing a medical website review, we find medical practice websites with an overload of design features and not enough quality content which lowers organic ranking and placement. This, in turn, can and does drive up the need for pay per click or paid search campaigns. Because patients are more informed, less patient, and easily distracted. They expect your website to be fast, provide the most up to date information about services and products which they may have an interest and be visually appealing.
A medical practice website must be easy to navigate, must be organized, must be clean, but also allow real-time communication and connectivity to many social media channels or networks. Your website and social media pages are live 24 hours per day, so a medical practice needs to put their best foot forward. This is your online brochure for the world to see locally, regionally, and nationally.
If your website does not connect to all your social media pages like: Facebook, Twitter, LinkedIn, Snapchat, Instagram, Pinterest, Google My Business, Periscope just to name a few social media channels. If your website is not up to date it is very likely you are missing new patient opportunities that are critical to your practice growth and income. Your business will grow only as far as your website takes you. If it’s not mobile-friendly like Google requires than you’ve lost half the battle! Mobile-friendly means that the most important content on your website can be viewed on a single page from any Android cell phone, or iPhone from Apple.
At Social Media Solutions for Doctors, we know the medical community and what patients look for when searching for products and services. Don’t just go with the cheapest, go with a company that knows medical and how to grow your traffic.
We would be happy to provide you a complimentary website evaluation to determine your current digital footprint online.
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